Category: News

Gino’s School of Wine Announces New Ownership and Enhanced Brand Identity

Comprehensive Rebranding Initiative Includes New Logo and Enhanced Website

HAMMONTON, NEW JERSEY, February 28, 2017 – Gino’s School of Wine (Gino’s), a premier South Jersey-based wine school, today officially announced it is now under new ownership as Jack W. Kennedy III, President and CEO of Kennedy Investment Group, was formally introduced as sole majority owner.

In conjunction with the announcement, the school unveiled a new brand identity that includes an enhanced logo and website. Over the next several weeks, the new logo and branding will be phased into the school’s marketing and operations efforts. The launch is part of Gino’s new ownership strategic vision to provide the very best in wine-making experiences and solidify the school as regional wine destination.

As demonstrated in the school’s new logo, the announcement also includes the incorporation of Kennedy Cellars within the school’s official name.

The re-brand was created in partnership with Muse Marketing + Creative, an award-winning Southern New Jersey-based agency specializing in brand storytelling and experiential marketing.

About Gino’s School of Wine at Kennedy Cellars | Since 2000, Gino’s School of Wine at Kennedy Cellars has served as a regional destination for wine enthusiasts of all levels. Located in Hammonton, New Jersey, the school offers wine-making courses in a hands-on interactive setting taught by expert wine makers and educators. It was founded with a vision of offering the very best in wine education and tasting instruction through a fun, unpretentious and truly unique student experience. Visit KennedyCellars.wine to learn more.