Category: News

Holly’s South Africa Trip – Part 1: Vineyard Visits

As you may have seen from our Facebook posts, I just spent several weeks in South Africa for the Southern Hemisphere harvest, three of which were working as a harvest intern at Beyerskloof Wine Farm in Stellenbosch. When I wasn’t interning, I had the amazing opportunity to tour various vineyards in Breedekloof and Piekenierskloof, the regions where we source our grapes for The School of Wine. Besides learning a bunch (pun intended) of information about growing and harvesting grapes, I really enjoyed the beautiful countryside and the extraordinary people so much, that I wanted to share some of my experiences with my fellow wine lovers. 

The Breedekloof region is located on the Western Cape, just about 90 km outside of Cape Town. In this region, the grape vines are trained on a trellis system using Vertical Shoot Positioning. Breedekloof grapes are picked at 23 degrees Brix, which is a measurement of how much sugar is in the wine grapes and ultimately determines the alcohol content. Harvesting at 23 degrees Brix promotes a balance between sugars, pH, and acidity.

Unlike the Breedekloof region, grape vines are Bush Trained in the Piekenierskloof region and sit at a higher elevation. Grapes in this region are picked at 25 degrees Brix, which is typical of Bush Trained vines and results in a more concentrated fruit profile.

Grapes from the Breedekloof and Piekenierskloof regions, including Pinotage, Cabernet Sauvignon, and Shiraz, are all harvested by hand for premium quality. Don’t miss my next post where I’ll be discussing what I learned during my time as a harvest intern.

Visit our Facebook page to see photos of the trip.

Gino’s School of Wine Announces New Ownership and Enhanced Brand Identity

Comprehensive Rebranding Initiative Includes New Logo and Enhanced Website

HAMMONTON, NEW JERSEY, February 28, 2017 – Gino’s School of Wine (Gino’s), a premier South Jersey-based wine school, today officially announced it is now under new ownership as Jack W. Kennedy III, President and CEO of Kennedy Investment Group, was formally introduced as sole majority owner.

In conjunction with the announcement, the school unveiled a new brand identity that includes an enhanced logo and website. Over the next several weeks, the new logo and branding will be phased into the school’s marketing and operations efforts. The launch is part of Gino’s new ownership strategic vision to provide the very best in wine-making experiences and solidify the school as regional wine destination.

As demonstrated in the school’s new logo, the announcement also includes the incorporation of Kennedy Cellars within the school’s official name.

The re-brand was created in partnership with Muse Marketing + Creative, an award-winning Southern New Jersey-based agency specializing in brand storytelling and experiential marketing.

About Gino’s School of Wine at Kennedy Cellars | Since 2000, Gino’s School of Wine at Kennedy Cellars has served as a regional destination for wine enthusiasts of all levels. Located in Hammonton, New Jersey, the school offers wine-making courses in a hands-on interactive setting taught by expert wine makers and educators. It was founded with a vision of offering the very best in wine education and tasting instruction through a fun, unpretentious and truly unique student experience. Visit KennedyCellars.wine to learn more.